| CASE STUDY: STRATEGIC ASSESSMENT OF SPECIALITY OILFIELD CHEMICALS MARKET |
| CASE STUDY TYPE: STRATEGIC ASSESSMENT TIMELINE: 14 WEEKS TOPIC: SPECIALTY OILFIELD CHEMICALS MARKET: Global |
| BUSINESS CHALLENGE: |
| Client is globally one of the leading companies in specialty oilfield chemicals and wanted to explore new growth areas where it should enter and penetrate more. Company wanted detailed understanding in terms of market sizing; overall breakdown, by type and application of specialty oilfield chemicals and their market share; profit margin at each level; industry trends and expected growth. |
| NuVentym APPROACH: |
| • Pre-survey Discussion – Understanding the technical and commercial issues within the industry and other key market trends. Identification of key manufacturers, suppliers, distributors, equipment and service providers and end users in the industry. |
| • Discovery Session – Designed with the client’s key stakeholders to better understand their current positioning in the market, chemistry, portfolio of products serving the oilfield chemicals market. |
| • Secondary Research – NuVentym did a deep-down market analysis to identify the market trends and unmet needs. Developed understanding of value addition and major pain points in the current market |
| • Primary Research – We conducted the interviews to identify the major manufacturers, suppliers, service providers and customers and overall value chain for each of the key chemistry proposed. |
| • Top down/bottom up approach – NuVentym estimated the US market, further broken down by type and application, and the key participants |
| VALUE DELIVERED |
| • Successfully estimated the market size with cross validation • NuVentym identified market sizing by each type and application • NuVentym identified the key participants (manufacturers, distributors, equipment and service providers) and associated value chain • NuVentym developed analysis and recommended the sub-sectors with highest opportunities |